2025

Introducing your 2025 ROUSH F-150 Lariat Off-Road a premium blend of luxury, performance, and unmistakable ROUSH attitude. Finished in Carbonized Gray and upgraded with the full ROUSH Off-Road package, this truck stands apart from anything else on the road or the lot. This Lariat is professionally upfitted by ROUSH Performance and equipped with a ROUSH High-Flow Grille with integrated lighting, aggressive fender flares with accent lighting, and ROUSH hood heat extractors that give it a bold, performance-driven presence. The ROUSH front bumper cover and signature graphics package including hood graphic, Jack Roush signature graphic, door graphics, and USA flag graphics create a commanding and exclusive appearance. Built for capability and ride quality, it features the ROUSH Performance Coil-Over Suspension System paired with 20-inch off-road black wheels wrapped in 33-inch General Grabber A/TX all-terrain tires, delivering confident handling both on and off the pavement. The ROUSH performance cat-back exhaust with laser-etched dual tips adds a deep, refined performance tone to match its aggressive stance. Inside, the truck maintains the comfort and technology of the Lariat trim while being enhanced with ROUSH Premium Raven Black Leather, ROUSH aluminum pedal covers, serialized dash badge, custom molded floor liners, ROUSH key fobs, and ROUSH puddle lamps (model dependent) for a fully branded ownership experience. Additional ROUSH-exclusive touches include: Serialized ROUSH dash badge and official certificate of authenticity ROUSH tailgate and fender extractor badging ROUSH hitch cover ROUSH Ready Package (console vault, utility kit, and jump starter) With a Ford Vehicle MSRP of $78,080 and over $22,000 in ROUSH performance and appearance upgrades, this truck delivers a total ROUSH MSRP of $100,945, making it a true specialty performance F-150 that combines Lariat luxury with off-road dominance and collector-level exclusivity. This is not just an F-150 its a fully engineered ROUSH performance truck designed for customers who want capability, presence, and premium craftsmanship in one exceptional package. Price includes: $1000 - Truck Month Retail Bonus Cash. Exp. 03/31/2026 $2000 - Retail Customer Cash. Exp. 03/31/2026 $500 - Retail Bonus Cash. Exp. 03/31/2026 Price includes $22,865 of dealer added accessories.